Case Study
How Bodenglück scaled a hybrid sales and logistics model with bob
Project description
Bodenglück didn’t start with a tech stack. It started with a conviction:
Two childhood friends, two very different paths: one rooted in a family-run flooring business, the other shaped by digital commerce and e-commerce operations. What brought them together was the idea that buying flooring shouldn’t feel like a blind online purchase — but it also shouldn’t require endless offline coordination.
The result was a hybrid model: a curated online shop combined with real, personal advice.
It worked. Customers trusted it. Demand grew. And with growth came complexity — fast.
What made Bodenglück successful also made operations hard.
Sample orders weren’t just samples. They were the beginning of real projects. Customers needed advice. Inventory had to be reserved early. Deliveries ranged from parcel shipping to freight forwarding. Payments rarely happened in one step — deposits came first, final invoices later.
Shopify handled transactions. Spreadsheets filled the gaps. People carried context in their heads.
That setup didn’t break immediately — but it didn’t scale either.
Like many growing e-commerce businesses, Bodenglück started with tools that were “good enough”.
Shopify for orders. Spreadsheets for coordination. Manual workarounds where systems fell short. As volumes increased, those gaps turned into daily friction: missing context, unclear priorities, and rising operational risk.
The question was never “Which ERP should we install?”
The real question was: How do we build a system that reflects how this business actually works?
You can just tell that these guys ran companies before.
They don't just think Odoo, they consider the bigger picture and are great at pushing smart solutions to impact my team's productivity and output.
Immo Eiben
Founder & Managing Director
Process
bob approached the project from the inside out.
Before talking about software, the team focused on understanding decisions, dependencies and edge cases — the things that usually don’t show up in standard process diagrams, but decide whether operations run smoothly or not.
Discovery & Analysis
Together with sales, logistics and finance, bob mapped the full journey: from the first sample request to delivery and final invoicing.
What became obvious early on: many standard ERP setups would force Bodenglück to simplify their reality just to fit the system. That wasn’t an option.
So the focus shifted to capturing the business logic as it is — not as software vendors assume it should be.
Architecture & Workflow Design
Instead of designing modules in isolation, bob designed around decisions:
When does a lead become a real project?
When does inventory need to be reserved — and when not?
How do consulting, logistics and accounting stay aligned without slowing each other down?
Those questions shaped a workflow-first ERP architecture — lean where possible, precise where necessary.
Technical Implementation
The implementation covered the entire operational backbone:
Sample orders from Shopify automatically create structured leads
Customer data is shared across sales, logistics, support and accounting
Inventory can be reserved early for ongoing projects
Down payments and final invoices are handled cleanly and transparently
Shipping logic supports both parcel services and freight forwarding
External partners are integrated where manual handovers used to exist
The goal was never feature completeness — it was operational reliability.
Validation & Refinement
The system wasn’t validated in theory.
It was tested with real orders, real customers and real delivery constraints. Feedback from daily operations flowed directly into refinements — until the system felt natural to the teams using it.
Solution
The result is an ERP setup that mirrors Bodenglück’s real operations - and finally gives the team a shared, reliable foundation to grow on.
Functional Focus Areas
Lead & Opportunity Management
Sample orders are treated as structured project starters, not isolated transactions.
Inventory & Reservation Logic
Stock is reserved early when projects demand it — without blocking flexibility elsewhere.
Logistics & Fulfillment
Parcel shipping and freight forwarding are handled within one coherent operational flow.
Financial Processes & Accounting
Deposits and final invoices are clearly separated, reconciled and traceable.
These areas represent where bob invested conceptual design and operational alignment — not just ticked boxes. They are the real levers Bodenglück needed to scale.
Operational Capabilities
Automated Lead Creation
Sample orders reliably turn into structured leads, complete with all relevant project context.
Seamless Workflow Integration
Sales, logistics and finance work from the same data — reducing friction, handovers and guesswork.
Flexible Logistics & Reservation Logic
Inventory and shipping decisions support complex orders without slowing execution.
Accurate Financial Processes
Down payments and final invoices are handled cleanly, enabling transparent accounting and reporting.
Odoo Apps Utilized
Odoo CRM – Lead & opportunity tracking
Odoo Sales – Quotation and order management
Odoo Inventory – Stock reservation and fulfillment logic
Odoo Delivery – Shipping connectors and carrier logic
Odoo Accounting – Down payment and invoice reconciliation
Custom Integrations – Shopify connectors and logistics partner APIs
Results
Bodenglück now operates on an ERP foundation that keeps up with the business — instead of holding it back.
Teams have clarity across projects, inventory and finances. Manual workarounds are reduced. Decisions are made with context, not guesswork. Growth no longer adds chaos. It adds momentum.
Stakeholders report:
Increased Efficiency
Users report significant time savings and improved productivity through optimized scheduling recommendations.
Positive User Feedback
High user satisfaction ratings and positive reviews highlight the app's intuitive interface and powerful AI capabilities.
Growing User Base
The app quickly gained traction among individuals and businesses worldwide, with a steady increase in user adoption and engagement.
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Fast communication. Clear results.
Pragmatic. Always.
Founder, CEO of bob
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