Case Study
Dr. Massing Cosmetics: Double logistics output, same team, €50,000 less in tech costs per year
Project description
Establishing a new operational foundation to scale Dr. Massing Cosmetics’ e-commerce ambitions through streamlined processes, better operational control and integrated work across all departments in Odoo.
During discovery, the central issue of stock availability and accuracy was identified — leading to lost revenue and repeated oversells. Contributing causes were inventory inaccuracies due to a complex system landscape and insufficient systemic support for core processes around purchasing, raw materials and production.
At the same time, orders regularly arrived faster than the shipping team could handle, creating large backlogs at outbound, a surge of customer service inquiries (WISMO), and forcing marketing to throttle profitable campaigns.
Dr. Massing Cosmetics is a family-run company founded in 2014, passionately focused on developing and directly selling high-quality natural cosmetics. The team comprises about 30 people with rapidly growing revenues of ~€8M annually.
bob was the right partner for us — not just for ERP, but for improving our company’s processes.
Even during the very first discovery, there were numerous ‘aha’ moments that immediately made it clear the team from bob was the right partner for us. bob didn’t just implement our ERP system — they improved our company structure and all of our processes as well. Through these measures we were able to achieve significant cost reductions and successfully eliminate major pain points. As a result, our logistics output was doubled. The team from bob does outstanding work and is consistently solution-oriented, which is why I can recommend them 100 %. Because of the positive experience, I extended the collaboration for another year immediately after the project!
Process
Based on deep, on-site insights from the discovery phase, the team developed a robust project plan that defined workstreams, stakeholders, and a fixed Go-Live date. It became clear early that many challenges could not be solved by a new system alone, but required rethinking underlying processes and the warehouse layout and flow itself.
Discovery & Project Planning
The discovery phase surfaced core operational issues — especially around inventory control and fulfillment capacity — and informed the project roadmap, workstreams and prioritization of must-haves vs. later improvements.
Multi-Workstream Execution
Over the following 10 weeks, organized into five workstreams with regular workshops and demos, the team laid the foundation in Odoo for centralized order management, fulfillment, procurement/production, warehouse management, customer service/sales and accounting. The effort also included coordinating the implementation of a redesigned warehouse layout with a dedicated expert from bob’s network.
Integrations & Toolchain
Multiple Shopify instances were integrated, a mobile WMS (Ventor) was provided, Sendcloud was connected for label printing (with address validation and automated customer follow-ups), and Pathway was used to normalize ecommerce payment data for reconciliation, passed from Odoo to DATEV alongside other accounting data.
Training, KPI Setup & Go-Live
Structured trainings and a Day-1 test environment allowed the team to quickly get comfortable with new functionality. Initial KPIs were defined and measured weekly to build a foundation for ongoing improvement. After a final on-site check-in four weeks before Go-Live to validate prototypes and migration plans, the team cut over on June 10 and went live with Odoo and the new process reality.
Solution
bob implemented Odoo as a unified operational system, replacing fragmented tools and supporting integrated process execution across order management, fulfillment, warehouse, customer service, procurement, production and accounting.
Functional Focus Areas
Centralized order management
Fulfillment coordination
Procurement & production workflows
Warehouse management
Integrated customer service & sales
Unified accounting data
Operational Capabilities
Order Management: Centralizing order intake and processing.
Fulfillment: Doubling logistics capacity without adding team or space.
Warehouse: Mobile WMS support and improved layout/flow.
E-commerce: Shopify integrations, address validation, automated follow-ups.
Financials: Reconciled ecommerce payments via Pathway into Odoo, integrated with DATEV.
KPI & Control: Weekly KPI tracking for continuous improvement.
Odoo Apps Utilized
Order Management
Inventory
Purchase
Manufacturing
Sales
Accounting
CRM
Results
The transformation enabled significant simplification and automation of processes, elimination of redundant tools, and measurable efficiency gains — turning a fragmented stack into a unified operational engine.
Cost & Toolchain Simplification
By replacing Xentral, OneLox and Pulpo WMS with Odoo, Dr. Massing now saves approximately €60,000 annually in tool costs and significantly simplified operational processes.
Warehouse & Logistics Capacity
New warehouse processes more than doubled logistics throughput without increasing staff or warehouse space.
Foundational Continuous Improvement
The Go-Live marked a starting point for ongoing improvement — with weekly KPI meetings, clear operational ownership, reduced complexity, better collaboration, reduced WISMO tickets, and potential for growth without additional headcount.
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